Loewe Adds OLEDs at the Bottom and Top

Last week we reported on the Loewe Bild 5 OLED TV (Loewe Adds Third OLED TV Design) and now the company has announced the Bild 4 OLED TV which has an integrated speaker bar with 80W and supports HDR10, HLG and Dolby Vision HDR. There are four HDMI ports and other features are similar to the Bild 5, although the 4 series does not have an integrated HDD. It has the DVR support, but needs an external USB storage device. Tuners are DVB-T2, S2 and C and there are dual CI+ slots.

The 55″ set will ship in June for €2,990 ($3,200 + tax)

The company has also extended the Bild 7 range to add a 77″ version which will cost €14,990. Unlike the 55″ and 65″, it does not support 3D and revised versions of the smaller sets that use this year’s OLED panels will also drop 3D support.

Analyst Comment

Loewe now has a full range of OLED sets in the Bild 4, 5, 7 and 9 ranges. The 4 series is close in price to the LG B7 series in Europe, an unusually competitive position for Loewe (or a high one for LG!). The 77″ is competitive with the LG 77 G6. (BR)

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