David Mercer of Strategy Analytics has said that by 2020, 250 million viewers around the world will be ready to watch HDR content, as the annual sales of ‘HDR-enabled’ sets will be 58 by then, with an installed base of 107 million households. Penetration of HDR TVs will reach nearly 25% of homes in the US.
In spite of these forecasts, Strategy Analytics strikes a note of caution. The company’s latest consumer research shows that many viewers are confused about Ultra HD and 4K TV. In a survey of 6000 US and European consumers, 15% of respondents claim that Ultra HD TV services are available from their TV service, and 8% claim that they have watched Ultra HD programmes. These figures are much higher than expected given that few Ultra HD services are currently available and suggest that there is considerable confusion over what Ultra HD means.
Analyst Comment
Of course, whether these viewers will actually see HDR or merely have sets capable of understanding HDR is a separate topic. (BR)
