Freeview in the UK has said that it will withdraw the Freeview logo from STBs and TVs from new devices from new devices that cannot support HD. The group said that Freeview is watched in 19 million homes in the UK and the service now has 15 channels of HD.
Guy North said: “Moving Freeview to a fully HD product line-up is a landmark moment for the UK market and continues our track record of striving to deliver the best subscription-free TV service. I’m delighted we are playing our part in making the best picture quality available to everyone and are already gearing up for UHD standards which will be offered in the Freeview Play technical specification from next year.”
Richard Lindsay-Davies, CEO of the DTG added: “‘The DTG has long been a supporter of the wider adoption of HD, giving consumers better quality viewing especially with the average TV screen size in homes increasing over recent years. This is a great step taken by Freeview which will deliver real benefits for UK TV viewers.”
Existing transmissions will continue in SD and the change only affects new models.
