Consumers in France are expected to consume more media online in 2017 than on the TV, for the first time, according to eMarketer. Adults will be online for nearly four hours per day, against three hours and 51 minutes of TV (which is an increase of 0.1%). Total digital media consumption will be up by just over 5.0%.
Although mobile media consumption is booming, this year adherence to traditional media, such as print and radio will still be relatively popular in France. This year, eMarketer expects, adults will spend 35 minutes a day with print, compared with 3 hours and 46 minutes for digital. Time spent with both newspapers and magazines is forecast to drop this year, by 3.1% and 2.4%, respectively. By 2018, eMarketer predicts, adults will spend just 34 minutes per day with print, compared with 4 hours and 7 minutes for digital.
The researcher also forecast that more internet access will be made on mobile devices than on PCs for the first time.
