EY has released its regional analysis, Videonomics, which states that the consumption of digital content in the MENA region will grow at a CAGR of 22% between now and 2021.
Ahmed Reda, MENA Telecommunications, Media and Technology Leader at EY, said:
“Digital share of the video revenue pie is projected to rise from 9.6% in 2017 to 17.3% by 2021. Furthermore, teenagers and young adults, who make up the majority in the region, are entering the workforce and becoming paying consumers adding a significant boost to media spends. To capture a piece of this growth, content creators would be well served to focus on relevant genres for this youth audience, which may include sports, premium action or coming-of-age films”.
The full report can be accessed here.
