Continental to Work with DigiLens in Automotive AR

Continental (which we see as a tyre supplier, but which sees itself as a technology company!) said that it has done a deal with DigiLens Inc, a supplier of holographic projection technology for application in automotive and consumer electronics. The partnership has been formed to develop ultra thin Augmented Reality Head-up Displays that will further enhance a wider market penetration in cars of different segments.

“More and more drivers will have all relevant information in their line of sight; thanks to the advanced technology Continental and DigiLens will bring to Head-Up Displays. This will bring us closer to our vision of zero accidents”, said Helmut Matschi, member of the Executive Board of Continental and head of the Division Interior.

The companies will be launching the collaboration at CES.