HTC Opens First Official Vive Retail Outlet in China

by Andrew Fenn

HTC quietly opened its first official Vive Store in Shenzhen, China on October 1st. The outlet will sell Vive products including the Vive Pro and Vive Focus, plus a selection of the company’s U-series …

Tags:AR/VR| China| HTC| Mobile Display Monitor| Retail| Vol 25 - Issue 41

Thalmic Labs Rebrands as North — Launches New Smart Glasses

by Andrew Fenn

North, formerly known as Thalmic Labs, has launched Focals, a pair of custom-built glasses with a transparent, holographic display that only the wearer can see, floating at arm’s length in front of them. Users …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| SmartGlasses| Vol 25 - Issue 41

Norwegian Start-Up Launches Smartphone-Based AR Headset

by Andrew Fenn

Norwegian-based technology start-up Ludenso (formerly MovieMask) has unveiled MagiMask, an augmented reality headset for use with smartphones. The device has been quietly in development for two years — it is now available to pre-order …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Vol 25 - Issue 41

SuperData: “2019 will Be a Defining Moment for the XR Space”

by Andrew Fenn

By 2021, mobile AR software will generate more revenue than VR software for the first time, according to new research from SuperData. “2019 will be a defining moment for the XR space, potentially becoming …

Tags:AR/VR| Forecasts| Market Data| Mobile Display Monitor| Virtual Reality| Vol 25 - Issue 41

Food Scientists Find That Virtual Reality Can Make Cheese Taste Better

by Andrew Fenn

Food scientists at Cornell University recently used virtual reality to test how people’s perception of real food can be altered by their surroundings, according to research published in the Journal of Food Science. Study …

Tags:AR/VR| Mobile Display Monitor| Virtual Reality| Vol 25 - Issue 41

Valve Smoothing

SteamVR Looks to Make VR more Available

by Bob Raikes

Valve has developed a new feature of SteamVR that is called “motion smoothing” and is intended to allow higher frame rates with lower powered graphics cards or higher resolutions with more powerful cards when …

Tags:AR/VR| Mobile Display Monitor| Steam Consoles| Virtual Reality| Vol 25 - Issue 41

Constantia Flexibles Launches AR-Based Interactive Packaging Platform

by Andrew Fenn

Constantia Flexibles, headquartered in Vienna, Austria, is a producer of flexible packaging for the food and pharmaceutical industries. This packaging could soon be enriched with digital information experienced by consumers via smartphone, allowing brands …

Tags:Advertising| AR/VR| Augmented Reality| Mobile Display Monitor| Vol 25 - Issue 41

Fraunhofer FEP Offering OLED Microdisplay Development Kits for AR

by Andrew Fenn

The Fraunhofer FEP will debut a new set of tools for the independent development of wearables using OLED microdisplays at Electronica 2018, which takes place between November 13th and 16th at Neue Messe München …

Tags:AR/VR| Augmented Reality| Fraunhofer| Microdisplays| Mobile Display Monitor| Vol 25 - Issue 41

Jaunt Announces Closure of VR Projects to Focus on AR

by Andrew Fenn

Immersive media company Jaunt VR has announced it will be refocusing its efforts on developing technologies for the scaled creation of AR content, driven by the response to its recent developments in volumetric XR …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Reorganisation & Restructuring| Virtual Reality| Vol 25 - Issue 40

TD Ameritrade Launches VR Experience on Oculus Go

by Matthew Brennesholtz

TD Ameritrade, a US investment advisory company, is teaming up with Oculus Go from Facebook to provide one of the first-of-its-kind immersive learning experience for investors. “Visualization is a powerful tool because it makes …

Tags:AR/VR| Education| Investment| Mobile Display Monitor| Virtual Reality| Vol 25 - Issue 40

Magic Leap Reveals Location-Based Entertainment Plans

by Andrew Fenn

In a bid to advertise its technology to a wider audience, Magic Leap is entering the realm of location-based entertainment. At its developer conference in Los Angeles, United States last week, Magic Leap demonstrated …

Tags:AR/VR| Augmented Reality| Location-based Entertainment (LBE)| Mobile Display Monitor| Vol 25 - Issue 40

TronXYZ Breaks Cover

by Bob Raikes

We’ve reported several times over recent years on SuperD, a Chinese company that has been developing 3D and that quite impressed us when we saw the company’s autostereo technology at MWC in 2016. (SuperD’s …

Tags:AR/VR| Autostereo 3D| Mobile Display Monitor| Virtual Reality| Vol 25 - Issue 39