Jaunt Announces Closure of VR Projects to Focus on AR

Immersive media company Jaunt VR has announced it will be refocusing its efforts on developing technologies for the scaled creation of AR content, driven by the response to its recent developments in volumetric XR technology.

“This focus means though that we have had to make some tough decisions on our lines of business,” Jaunt said in a blog post. “We will be winding down a number of VR products and content services in the coming weeks. We will work with our current clients to deliver our existing commitments and manage this transition smoothly and professionally”.

Image: Jaunt

The company added, “In addition, this unfortunately means that some of our valued and highly talented colleagues will be moving on. These changes will have no impact on Jaunt China, which is a joint venture based in Shanghai”.

Last month, Jaunt announced the promotion of Mitzi Reaugh to company CEO. Reaugh, who previously served as VP of Global Business Development and Strategy, is said to have been “a driving force behind the launch and growth of the Jaunt XR Platform”.