BitRec of Vilnius, Lithuania, has developed a contextual video search tool for VOD service operators that is said to enable search within video content, improve SEO for video websites and enrich contextual content meta-data.
“Compared to other industries OTT TV and VOD websites receive less traffic from search engines, as the engines rely only on meta-information from various sources. This also limits user ability to write natural language like search queries. Our search product indexes content by what was actually said or shown in the video, extracting additional contextual keywords” – notes CEO of bitREC Romas Juskevicius.
Contextual video search is based on voice-to-text recognition and deep learning algorithms. More than 90 languages will be supported in the production version. The company already offers multi-platform content personalization services for IPTV, OTT TV, VOD providers and broadcasters.
