Artem Alekseenko

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Growth and Innovation Drive 20.7% Growth in Out of Home (OOH) Advertising

by Artem Alekseenko

The out of home (OOH) advertising industry is experiencing strong growth and offers promising investment opportunities. The rapid adoption of digital and data-driven strategies, coupled with the growing importance of technology and direct-to-consumer brands, …

Tags:Advertising| DOOH| OAAA

Smart TVs Outpace Bridge Devices for Streaming Video in Connected Homes

by Artem Alekseenko

According to Aluma Insights, in the early days of connected TV, consumers used various bridge devices to connect high-speed internet services to home televisions. However, as costs decreased, smart TV penetration increased, and today, …

Tags:Aluma| Analytics & Tools| OTT TV| Smart TV| SVOD

Ströer Publishes Green Report for DOOH as Part of Annual Reporting

by Artem Alekseenko

Ströer released its fourth Group Sustainability Report 2022, which coincides with its Annual Report for the first time. The report details Ströer’s sustainability strategy and covers four sub-areas: Environment, Employees, Business Partners & Society, …

Tags:Stroer

Asia/Pacific Tablet Market Gains in 2022, Set for Decline in 2023

by Artem Alekseenko

The Asia/Pacific tablet market experienced a 1.5% YoY growth in 2022, with 57.8M units shipped, mainly driven by consumer demand in China due to COVID-19 lockdowns and control policies. Consumer shipments grew by 4.5% …

Tags:Analytics & Tools| Asia| IDC| tablets