Cloud-based SaaS technology company Amagi has been chosen by TCL to support its new streaming offerings for TCL TV users in the United States. This collaboration aims to simplify and expedite the addition of channels to the platform, enabling TCL to expand its reach across North America.
Amagi will provide TCL with its comprehensive suite of solutions, including Amagi Connect, a global end-to-end free ad-supported streaming TV (FAST) marketplace, the Amagi Thuderstorm server-side dynamic ad insertion platform, Amagi Ads Plus premium CTV advertising marketplace, and the delivery of video-on-demand (VOD) content. These combined offerings enable the seamless integration of OTT channels on TCL devices.
With Amagi Connect, TCL gains the ability to request and launch multiple channels without the need for direct agreements with individual content partners. By streamlining server-side ad insertion (SSAI), content delivery networks (CDNs), and actual delivery, Amagi significantly reduces the complexities and costs associated with launching over 100 channels on the platform. In addition, Amagi Ads Plus will exclusively represent the advertising inventory for all Amagi Connect channels delivered through this partnership.
