20% of LatAm Homes to Pay for SVOD

By Bob Raikes
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Nearly a fifth of Latin America’s TV households will pay for an SVOD [subscription video on demand] package by 2021, up from 10.9% by end-2016. Mexico (28.3%), Chile (23.9%) and Argentina (23.5%) will have the highest penetration rates by 2021. However, penetration will only be 12.0% in Venezuela by 2021 – reflecting the country’s economic and political woes according to Digital TV Research.

The Latin America SVOD Forecasts report (covering 18 countries) estimates that there will be 31.81 million SVOD subscribers by 2021, up from 12.19 million in 2015.

Simon Murray, Principal Analyst at Digital TV Research, said: “Brazil will account for 36% of the region’s SVOD subs by 2021, with Mexico bringing in a further 26%. So, these two heavyweights will contribute nearly two-thirds of the SVOD subs by 2021.”

Murray continued: “Despite losing market share, Netflix will still account for more than half of Latin America’s SVOD subscribers by 2021. Demonstrating rapid growth, Claro Video will bring almost another fifth – so Netflix and Claro Video together will account for 70% of the 2021 total.”