YouTube living room viewing is up 70% year-on-year, according to Alphabet’s CEO, Sundar Pichai.
The video giant’s live television service Youtube TV is now available across two-thirds of the US, while the additional YouTube Red platform features a range of original television content, which has been released in the US, Mexico, Australia, New Zealand and South Korea.
YouTube claims to have over 1.5 billion users globally, and Pichai stated that ads on YouTube “continue to deliver the highest viewability rates in the industry”.
“YouTube now has a 95% ad viewability rate, which is significantly higher than the average 66% viewability rate of other video ads.”
