Following the news that YouTube’s standalone app for gaming content will cease operation in March next year and the launch of a new dedicated gaming experience folded into the main YouTube site, the company’s director of product management, Christina Chen, has revealed that 200 million people watch gaming videos and streams every day, with over 50 billion hours of content viewed over the last 12 months.
Speaking about the launch of YouTube’s new gaming “experience”, Chen commented:
“In 2015, we launched YouTube Gaming, a standalone app for gamers where we tested new features like Game Pages for better discoverability, Super Chat and Channel Memberships to help fans show support for their favourite creators, Dark Theme and even a new live streaming platform based on the gaming community’s feedback. The response to these features has been so positive that we brought them over from the YouTube Gaming app to the main YouTube experience”.
The new YouTube Gaming platform can be accessed here.