Yospace, a digital video distribution company based in Staines, UK and Australian broadcaster Seven have announced a long-term agreement for enabling dynamic ad insertion (DAI) into live OTT channels at scale. Yospace’s platform allows Seven to open up online ad breaks in live OTT streams in a way that claims to be as seamless to the viewer as it is on broadcast television, with true one-to-one addressability at scale.
The system was used by Seven for the 2017 Australian Open, during which ad breaks were editorially triggered. There has since been a full integration between Yospace’s platform and the Imagine D Series automation system that drives the broadcaster’s linear TV channels, meaning that DAI can be applied around the clock. Yospace and Seven are presenting together at the Future TV Advertising Forum in Sydney on 22nd February.