VR firms form Disruptive Reality group

Tanya Laird – CEO of Disruptive RealityA new studio called Disruptive Reality has been formed by Digital Jam Ltd, Revolution Software, Amplified Robot/Medical Realities, Spearhead Interactive and Augusto.

Tanya Laird, CEO of Disruptive Reality and Founder of Digital Jam Ltd, said: “By bringing together cross industry immersive technology expertise we have been able to create an entirely new line of revenue for existing franchises or new Intellectual Property that clearly demonstrates the commercial value of VR and immersive formats as a new line of business within existing monetisation models.

“This could mean anything from creating live action 360 movies that allow a user to feel like they are participating rather than observing, through to escaping from a horror movie in real life thanks to Immersive Theatre techniques. The virtual reality industry is still emerging and ripe for new innovative formats – ones we intend to explore at Disruptive reality.”

Disruptive Reality said that it has already partnered with the world’s largest eSports company ESL UK, MediaCityUK’s innovation hub, The Landing, and dock10, Europe’s leading studio, post and VFX facilities

Analyst Comment

Although the group’s press release suggested there was more information at, when we checked, there was just a prompt for a password! (BR)