Ofcom’s annual public service broadcasting report shows that TV viewing is, on average, down by 26 minutes per day in the UK since 2010, and that there is a growing gap in viewing habits between generations. Those under 25 watch about 25% less broadcast TV than in 2010 (16-24 year-olds have ’embraced’ on-demand services), while 55-64 year-olds watch about 5% less. About 60% of adults now use on-demand services, rising to 70% among 15-24s and 25-34s. Public service broadcasters accounted for about 51% of all broadcast TV viewing in 2015, down from 70% in 2005.