Technicolor said that it has got support from chip makers Marvell, MStar Semiconductor, Sigma Designs and STMicroelectronics for the firm’s HDR technologies. The company also said that it has developed and released a tone mapping algorithm, the “Technicolor HDR Intelligent Tone Management (ITM)” solution for silicon. It is designed to allow consumer equipment (CE) devices that feature SoCs containing Technicolor HDR ITM capabilities to be able to automatically up-convert all legacy SDR content to HDR.
Analyst Comment
Philips and Technicolor also said that they would combine their HDR solutions and we assume that those chip makers supporting the Technicolor approach will also be able to support the combined one. (Technicolor and Philips partner on HDR). We’ll have much more on HDR in our CES report next week. (BR)
