Landsec and Ocean Scale the Interactive Capabilities of Piccadilly Lights Using Mobile AR
by Artem Alekseenko
Landsec, owner of the Piccadilly Lights, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the iconic screen to audiences and trigger spectacular interactive 3D experiences. Developed in association with …
Tags:3D (Three Dimensions)| Augmented Reality| Ocean Outdoor