Ocean Outdoor has launched a new LED tower at Edinburgh Airport in Scotland. The 10.5m-tall Edinburgh One tower was designed by 3D Reid, and holds two 3.84m x 5.76m displays; the base houses LED lighting, to amplify campaigns’ impact. Pixel pitch is 10mm and the display can reach 6,000 cd/m² – although Ocean’s displays never operate at 100% brightness, to comply with local authorities’ guidelines.
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