DOOH – Page 3 – Display Daily

Digital Out-of-Home Advertising Just Got More Interesting

by Omid Rahmat

Blackstone underscored the significance of New Tradition’s position in the rapidly evolving market of digital signage technology.

Tags:Blackstone| Digital Signage| DOOH| Mergers & Acquisitions| New Tradition

Absen’s NT Series Surpasses 50,000 Panels Sold

by Artem Alekseenko

Absen says it maintains an inventory of over 40,000 panels (equivalent to 10,000 square meters) of the NT series in stock to meet the demand and deadlines of various projects.

Tags:Absen| Digital Signage| DOOH| Flat Panels| LED

Vpon and VIOOH Forge Strategic Partnership to Combing Big Data and AI Technology for DOOH

by Artem Alekseenko

Vpon Big Data Group, a big data company in Asia, and VIOOH, a digital out-of-home advertising developer, have announced a strategic partnership. This alliance will combine the power of Vpon’s extensive mobile data and …

Tags:Big Data/AI| Collaboration| DOOH| VIOOH| Vpon

E Ink Unveils Advanced ePaper Display Innovations at Display Week 2023

by Shawnee Blackwood

On view, a range of products for POP, DOOH, and retail displays.

Tags:Display Week 2023| DOOH| E Ink| ePaper

AUO Unveils Smart Cockpit and Advanced Display Solutions for Automotive and Transportation Applications

by Shawnee Blackwood

AUO will unveil its smart cockpit, featuring its fully integrated display module plus (FIDM Plus) integrated display solution, at the Touch Taiwan 2023 Display International Exhibition from April 19 to 21, 2023. The smart …

Tags:AUO| Automotive| DOOH| Touch Taiwan 2023

E Ink Launches Color ePaper for Outdoor Signage with Low-Carbon and Eco-Friendly Features

by Shawnee Blackwood

A dynamic color display solution designed specifically for DOOH advertising signage.

Tags:DOOH| E Ink| ePaper| Sustainability

Growth and Innovation Drive 20.7% Growth in Out of Home (OOH) Advertising

by Artem Alekseenko

The out of home (OOH) advertising industry is experiencing strong growth and offers promising investment opportunities. The rapid adoption of digital and data-driven strategies, coupled with the growing importance of technology and direct-to-consumer brands, …

Tags:Advertising| DOOH| OAAA

LG Introduces New Large Format Display for Cruise Ships

by Emory Kale

The new outdoor direct-view LED (dvLED) display series, the LG GNEB from LG Business Solutions USA, is part of the company’s offering of displays for cruise ships, and this one is aimed squarely at …

Tags:DOOH| Large Display Monitor| LG

Samsung Partners Up to Bring Digital Signage to EV Charging Stations

by Omid Rahmat

Samsung’s putting its OH55A outdoor signage display into a new kiosk product in partnership with Palmer Digital and IoTecha. The charging kiosk may include one or two Samsung OH55A displays, and one or two …

Tags:DOOH| IoTecha| Kiosks| Palmer Group| Samsung

Thumbtack Putting Custom Displays Into 300 H-E-B Stores

by Artem Alekseenko

Thumbtack, a home management platform, is making its first foray into retail. Thumbtack has rolled out branded displays throughout more than 300 H-E-B stores across Texas that allow H-E-B customers to scan a QR …

Tags:Custom Displays| DOOH| Thumbtack

A Boost of DOOH Optimism From Europe

by Omid Rahmat

OOH fat cats, JCDecaux in France and Ströer in Germany, have been reporting robust sales, growth, and healthy bookings for their businesses. Despite a war in Ukraine, the hit on each country’s economies from …

Tags:DOOH| Financial Data| Market Data

Video Represents 40% of Programmatic Ad Spend in OOH

by Omid Rahmat

Billboards, large format, free-standing, elevated displays remain the most popular asset category for digital ads. But, the second half of 2022 saw roughly 10% growth in display panel, and screen/TV usage. The data is …

Tags:Advertising| Billboards| DOOH| Kiosks| Market Data