E Ink Launches Color ePaper for Outdoor Signage with Low-Carbon and Eco-Friendly Features

E Ink has launched its latest color ePaper technology, the E Ink Kaleido 3 Outdoor, specifically designed for digital out-of-home (DOOH) advertising signage. This eco-friendly display solution offers dynamic color display capabilities and poster-like visual quality. It utilizes RGB color filter array on black and white electronic paper film to create a warm and colorful display, offering 4,096 colors.

The operating temperature range is between -15°C to 65°C (5°F to 149°F), which allows it to operate in extremely cold or hot areas without the need for expensive, high-energy-consuming heating or cooling devices.. The E Ink Kaleido 3 Outdoor uses very little power and can run on renewable energy from solar panels, making it a sustainable solution. It is available in sizes ranging from 13.3 inches to 42 inches and will be showcased at Touch Taiwan 2023 and Display Week. E Ink compared the impact of ePaper signage, LCD screens, and traditional paper posters on carbon emissions and found that ePaper signage can reduce CO2 emissions by about 4 million tons compared to traditional paper posters.

The Trend Towards Sustainability in Digital Signage

E Ink highlighted that the trend towards ESG sustainable development and digital transformation emphasizes low-carbon and energy-saving characteristics. ePaper has these features, making it a suitable environmentally friendly outdoor ePaper signage with sunlight readability, low power consumption, and compatibility with solar power systems. E Ink compared the impact of 32-inch paper advertisements, LCD screens, and ePaper screens on carbon emissions for outdoor digital signage. ePaper signage was estimated to reduce CO2 emissions by 500,000 tons compared to LCD signage if 100,000 ePaper signage operate for 20 hours a day, update their ads four times per hour, and last for five years. Compared to traditional paper posters, the use of ePaper signage can reduce CO2 emissions by about 4 million tons.