DOOH – Page 16 – Display Daily

Barneys Shop Windows Have Christie LEDs

by Bob Raikes

Barneys of New York has put in four LED displays from Christie in its annual Christmas/Hanukkah season shop window displays. The displays are animated and change to show day and night as well as …

Zurich To Add 25 New DOOH Sites

by Milos Pavlovic

The city of Zurich, which has ten DOOH areas in operation, has decided to replace 75 poster sites with a further 25 digital sites over the next two years according to Invidis. Zurich has …

Tags:DOOH| Large Display Monitor| Outdoor Displays| Switzerland| Vol 24 - Issue 46

NEC Displays Chosen for New London Digital Advertising Network

by Andrew Fenn

Hello London, a media partnership between Transport for London (TfL) and Exterion Media, has announced the launch of DX3, a new £80 million ($106 million) digital advertising channel for London, with display technology provided …

Daktronics Installs LED Display at New York Shopping Center

by Andrew Fenn

Daktronics and Pyramid Management Group have collaborated on a new double-sided digital LED display hanging in the six-storey atrium of the Destiny USA shopping centre in Syracuse, New York. The double-sided display hangs from …

Elan Unveils Two New Displays at Doha Festival City

by Andrew Fenn

Elan Media has launched two new Digital Out-of-Home assets in Doha Festival City—named The Torch and The Runway. The Torch, claiming to be the largest roadside screen in Qatar, stands at 50m² and faces …

Google Launches Data-Driven Digital Ad Campaign for Pixel 2

by Andrew Fenn

Google is launching a “tactical, data-driven” Digital Out-of-Home advertising campaign to promote its new flagship smartphone, Pixel 2 in the UK Created by BBH and produced by Grand Visual, the campaign uses location, audience, …

Ströer Continues to Grow Despite Challenging Year for DOOH

by Andrew Fenn

Times are hard for the Digital-Out-of-Home advertising industry in Germany. Ströer spoke to Invidis and provided some insight into the state of today’s DOOH market. The 2017 general election, much like any other federal …

Tags:Digital Signage| DOOH| Germany| Large Display Monitor| Vol 24 - Issue 43

Neo Advertising Hamburg Taken Over by Ströer

by Andrew Fenn

Neo Advertising Hamburg has been taken over by Ströer, according to Invidis. The Neo takeover now puts Ströer in charge of the Digital-Out-of-Home advertising network for the Edeka supermarket chain in northern Germany, as …

Primesight Wins Three Airport Advertising Contracts

by Andrew Fenn

“Media Brand of the Year 2016” winner Primesight has announced it has won a five-year contract to provide Digital-Out-of-Home advertising solutions to three more UK airports. Primesight will take over Glasgow and Aberdeen airports …

Newly Renovated Piccadilly Lights Switched On

by Andrew Fenn

Nine months after Piccadilly Circus’ famous lights went dark for only the fourth time since the illuminated display was built in 1908, Piccadilly’s brand new curved LED advertising display, claimed to be the largest …

Ströer Expands Mall Video Channel with Bielefeld Shopping Center

by Andrew Fenn

Ströer has expanded its mall video channel with 58 new Digital Out-of-Home advertising video displays at the brand new LOOM shopping center in Bielefeld, Germany. The 26,000m² four-tier LOOM center opened on October 26th …

Tags:DOOH| Large Display Monitor| Retail| Stroer| Vol 24 - Issue 42

Ergo Partners with Fleet Ad on Taxi Tablet Advertising Campaign

by Andrew Fenn

Insurance group Ergo has extended its Emoji campaign until mid-December, in collaboration with taxi advertising specialist, Fleet Ad. Via in-car passenger tablets, Ergo’s campaign uses icons and what-if scenarios to educate users about accident …

Tags:DOOH| Mobile Display Monitor| tablets| Transport| Vol 24 - Issue 40