Ströer Expands Mall Video Channel with Bielefeld Shopping Center

Ströer has expanded its mall video channel with 58 new Digital Out-of-Home advertising video displays at the brand new LOOM shopping center in Bielefeld, Germany.

The 26,000m² four-tier LOOM center opened on October 26th and is home to 110 stores. Ströer’s video screens are situated on every level of the complex, providing up to 1.4 million unique viewed impressions for local advertisers.

The LOOM center is just a part of Ströer’s recent expansion of it’s mall video advertising channel. Since the beginning of October, 14 new screens have been installed at the Forum Steglitz in Berlin, 24 at the Glacis Gallery in Neu-Ulm, 23 at the Stachus Passages in Munich and nine at the Born Center in Hamburg.