CTV – Page 3 – Display Daily

LG Eschews Tradition in Pursuit of a Giant Technology Platform Play

by Omid Rahmat

We knew that LG needed to reorganize. We didn’t know how or when.

Tags:Advertising| CTV| LG| showcase| WebOS

LG Changing to Service-Based Business Model, TV Business Leads the Way

by Omid Rahmat

LG aims to transform its TV business into a leading “media and entertainment service provider” with $775 million investment.

Roku and Shopify Partner to Enable In-Stream Purchases on TV

by Artem Alekseenko

This integration brings a seamless checkout experience to advertisements streamed on Roku devices, creating an entirely new advertising channel for Shopify merchants.

Tags:Advertising| CTV| Roku

How to Give Away TVs for Fun and Profit

by Omid Rahmat

Giving TVs away today to make more money tomorrow? There’s method in the madness.

Tags:Advertising| CTV| showcase| streaming subscribers| Telly

Mobile’s Dominance Shaken as Connected TV and Desktop Compete for User Screen Time

by Omid Rahmat

As CTV usage continues to surge, the time spent on traditional desktop and laptop screens is predicted to decrease

Tags:computer graphics| CTV| Market Data| smartphone

Samsung, Amazon, and LG Chase Roku in Global CTV Ad Supply Chain

by Artem Alekseenko

Roku maintained its stronghold, with 46% of the open programmatic ad spend directed towards it in Q1’23.

Tags:Advertising| Analytics & Tools| CTV| Pixalate

How Geo-Targeted Connected TVs Boost Advertising Campaigns

by Artem Alekseenko

A recent advertising campaign by an unnamed utility company has demonstrated the potential of using connected TV (CTV)) and multi-device retargeting for localized advertising.

Tags:Advertising| CTV| Vizio

Warner Bros. Discovery Launches WBD Stream, a Unified Digital Video Offering for Advertisers

by Shawnee Blackwood

With WBD Stream, advertisers can easily activate direct and programmatic marketplace campaigns to align with content on mobile, desktop, and connected television (CTV).

Tags:Advertising| CTV