Augmented Reality – Page 99

Bang & Olufsen Increases Sales With AR

by Yvette Raikes

Bang & Olufsen is using an augmented reality app called BeoHome Design to enable customers to see how products would fit and look in their home. 650 stores worldwide can now use the app …

Tags:Augmented Reality| Bang & Olufsen (B&O)| Mobile Display Monitor| Vol 24 - Issue 19

Augmented Reality is Explained

by Yvette Raikes

A book by graphics expert Dr. Jon Peddie, “Augmented Reality: Where we will all live”, examines the impact of augmented reality on our lives. It distinguishes between this and other forms of immersive graphics, …

Tags:Augmented Reality| Back Panel| Jon Peddie Research (JPR)| Mobile Display Monitor| Vol 24 - Issue 19

VR/AR Standards – Are We Confused Yet?

by Matthew Brennesholtz

As is usual for a new technology, standards for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are, to put it politely, in flux. While at least three formal standards bodies (IEEE, …

Tags:Augmented Reality| Mixed Reality| Standards| Virtual Reality| Vol 24 - Issue 19

IEEE Launches Standardisation Initiative

by Bob Raikes

The IEEE has said that it would produce new standards for AR & VR in eight areas. The organisation plans to promote the new initiatives at the forthcoming Augmented World Expo. The initial eight …

What’s the Definition of an Immersive Display?

by Chris Chinnock

I have been talking to people a lot about immersive displays lately. That’s because the next Display Summit will have this as a focus theme. Most people think of Virtual Reality when you say …

VESA Forms VR/AR SIG

by Bob Raikes

VESA has formed a Special Interest Group (SIG) to look into standardisation for the fast-growing augmented reality (AR) and virtual reality (VR) markets. The group said that while many developers are focusing on enhancing …

VESA Forms Special Interest Group Focused on Emergent Virtual and Augmented Reality Markets

by Isaac Oburu

The Video Electronics Standards Association (VESA®) today announced it has formed a Special Interest Group (SIG) that addresses standardization for the fast-growing augmented reality (AR) and virtual reality (VR) markets. Well known for developing …

Tags:Augmented Reality| Virtual Reality

Meta to Ship 10,000 Dev Kits in 2017

by Bob Raikes

The editor trying the Meta Headset at AWE in 2016We reported on Meta from the Augmented World Expo last year (Meta Misjudges the AWE Tone) and the company said that it started shipping its …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Vol 24 - Issue 18

Immersive Technology Caucus Formed by US Congress

by Alan Spencer

At the beginning of the month, five US congressional representatives announced the formation of a congressional caucus on VR, AR and mixed reality. As these technologies continue to advance, the caucus will work to …

Highlights of NAB 2017

by Chris Chinnock

Our special reports on NAB 2017 also include coverage of the SMPTE-organized Future of Cinema conference as well as a number of NAB-organized sessions. The focus of coverage was on AR/VR and the HDR …

Technicolor Execs Discuss Challenges of AR/VR/MR

by Chris Chinnock

Technicolor organized a special media session with three of its top executives to discuss the nascent AR, VR and mixed reality markets. Participating were Technicolor Experience Center head Marcie Jastrow (left photo), group chief …

Brother’s Head-Mounted Viewfinder Shown at NAB

by Chris Chinnock

Brother International Corporation was at NAB to show off its high-definition head-mounted display, the monocular AiRScouter WD-330C. It is optimized for video production applications such as a remote camera viewfinder. But it is not …

Tags:Augmented Reality| Mobile Display Monitor| NAB 2017| Vol 24 - Issue 17