Augmented Reality

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ODG Raises $58 Million Investment

by Bob Raikes

Osterhout Design Group (ODG) said that it has received a $58 million Series A investment to accelerate production and R&D of its smart glasses products. Participating in the investment are Shenzhen O-film Tech Co., …

Tags:Augmented Reality| Investment| Mobile Display Monitor| Vol 23 - Issue 47

Unity Now Supports Hololens

by Bob Raikes

The latest version of the Unity3D game engine, V5.5 has a number of new features, including full support for the Microsoft Holographic technology. The experience of a Hololens can be viewed in the Unity …

Tags:AR/VR| Augmented Reality| Microsoft| Mobile Display Monitor| Vol 23 - Issue 47

British Land Uses AR for Christmas

by Bob Raikes

One of the largest UK owner of shopping centres, British Land, has launched an A/R app for 21 local and regional locations. There is an app-based game for children is intended to take families …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Retail| UK (United Kingdom)| Vol 23 - Issue 47

GoRout VueUP – First in Helmet HUD for American Football

by Norbert Hildebrand

What happens when some American Football equipment developers watch too much Iron Man and live in Rochester, NY? They come up with the GoRout in helmet HUD that aids practice on several levels. There …

Tags:Augmented Reality| Mobile Display Monitor| Sports and Stadiums| Vol 23 - Issue 47| Wearables

Automotive AR-HUD: Promises and Dangers

by Norbert Hildebrand

Head Up Display (HUD) systems in automobiles and augmented reality glasses are moving to some form of conversion if we look at the recent press releases form several large automotive companies. In general, we …

Tags:AR Glasses| Augmented Reality| Automotive| Head Up Displays HUDs| Vol 23 - Issue 48

microsoft

Minimum Specs for Holographic Revealed

by Bob Raikes

Microsoft’s minimum specifications for the Windows Holographic platform have been spotted by “The Verge”, which noted a dialogue when it did some testing. The dialogue indicated that memory should be 4.0GB, USB 3.0 is …

Tags:AR/VR| Augmented Reality| Microsoft| Mobile Display Monitor| Vol 23 - Issue 47

Make Up Brand Tries AR

by Bob Raikes

Rimmel, a popular brand of make-up in the UK and owned by Coty, has developed an A/R app that allows users to “steal the look” from friends or from photos. The aim is to …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Vol 23 - Issue 47

DHL Scales AR Picking

by Bob Raikes

DHL has been working on using augmented reality to help with picking in the Netherlands (Vuzix Excited by HMD Opportunity (IC11)) for some time and it is now extending the programme to other regions …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Vol 23 - Issue 47

John Lewis Invests in VR

by Bob Raikes

UK retailer, John Lewis has invested in “virtual interior design” company DigitalBridge as part of its JLab accelerator programme. The investment was made after a successful trial of the firm’s technology which allows customers …

Tags:AR/VR| Augmented Reality| John Lewis Partnership| Mobile Display Monitor| Retail| UK (United Kingdom)| Vol 23 - Issue 47

Covent Garden To Try AR for Xmas

by Bob Raikes

140 shops and restaurants in London’s Covent Garden shopping district are taking part in an AR project over the period up to the end of the year. The project is being run by Blippar, …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| UK (United Kingdom)| Vol 23 - Issue 47

Owlchemy Adds A/R Features to Unity

by Bob Raikes

Owlchemy Labs, a developer of AR and VR software, has created a custom shader and plug-in that it has created to allow developers to use depth data in the Unity graphics engine. Since it …

Tags:3D software| AR/VR| Augmented Reality| Mobile Display Monitor| Software| Vol 23 - Issue 46