Advertising – Page 9 – Display Daily

Roku Gives TV Advertisers Audience Guarantees

by Alan Spencer

Roku can now give audience guarantees to TV advertisers, so that marketers can now measure campaigns using detailed demographic metrics, comparable to linear TV with Nielsen Digital Ad Ratings. With the addition of demographic …

PTE Round-up

by Bob Raikes

NDS is a long term supplier of software for airports and flight information displays (FIDs) and told us at the show that its PADS4 software now supports NEC displays fitted with the Raspberry Pi …

Sky Media Introduces Real-Time Advertising

by Alan Spencer

The Sky Audio Visual Exchange can now give buyers of advertising the capability to make decisions in real-time on Sky’s owned and operated TV and VoD services. During the pilot phase, Omnicom bought advertising …

Tags:Advertising| Europe| Large Display Monitor| Sky| Vol 24 - Issue 11

4Sales Release World’s First 360° TV VoD ads

by Milos Pavlovic

4Sales today announce the first ever 360° interactive VoD ad format that will allow All 4 viewers to immerse themselves in advertisers’ creative. Launch partners Honda and South African Tourism are the first brands …

Tags:Advertising| VOD

Online Advertising Revenue in China to Grow 14.3% in 2017

by Alan Spencer

According to IHS Markit, the online advertising market in China will grow 14.3% in 2017 mainly due to a strong growth in online video. IHS Markit also predicts that more than 75% of online …

Eye Tracking the ‘5th Modality’ in Human Interface

by Steve Sechrist

Some are calling it the fifth modality for human computer interface, adding eye tracking to already established list that includes keyboards, mice, touch pads (or touch displays) and voice/gesture. (One could even argue it’s …

RTL XL Puts Advertising on Catch Up TV

by Bob Raikes

Broadband TV News reports that RTL Nederland is putting advertising on its Smart TV app, RTL XL, using a management platform called SpotX. The app is on Smart TVs from LG, Philips and Samsung.

Tags:Advertising| Large Display Monitor| Netherlands| Smart TV| Vol 24 - Issue 04

Strategy Analytics Posts its Top Ten Predictions for 2017

by Bob Raikes

In a report, Top Ten Digital Media Predictions for 2017, Strategy Analytics Digital Media Strategies (DMS) service has highlighted the trends and events that it believes will shape OTT video, digital advertising and VR …

Tags:Advertising| Large Display Monitor| Mobile Display Monitor| Vol 23 - Issue 50

Lightvert Has Large Displays… or not…

by Bob Raikes

Lightvert in the UK – a start-up founded by Daniel Siden and a spin out from Haberdashery – has developed a patent pending technology it calls Echo that uses a single line of light, …

Flip Disk Display System from Breakfast

by Norbert Hildebrand

How do you make a DLP system work without optics? Easy, just make the pixels big enough. That is exactly what Breakfast, a Brooklyn, NY based company has done. Breakfast is a small company …

Tags:Advertising| Digital Signage| Large Display Monitor| large displays| Vol 23 - Issue 48

Internet Advertising Top in 2015

by Bob Raikes

The European Audiovisual Observatory released its data on the development of advertising revenues in Europe (including Russia and Turkey). It found that in 2015, internet advertising went past TV to become the top segment …

Tags:Advertising| Europe| Large Display Monitor| Vol 23 - Issue 46

British Land secures 100 screen portfolio deal with Clear Channel UK

by Isaac Oburu

British Land has signed a significant digital advertising contract with Clear Channel UK to install over 100 digital advertising panels across its regional and local multi-let retail portfolio. The initiative supports the company’s vision …

Tags:Advertising| UK (United Kingdom)