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MCDecaux Wins 20-year Tokyo Advertising Contracts

by Isaac Oburu

JCDecaux SA, the number one outdoor advertising company worldwide, announced today that its Japanese subsidiary, MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has been awarded the bus shelter advertising contracts by …

Tags:Advertising| JCDecaux| UK (United Kingdom)

New Sony Bravia Ad Set in Romanian Casino

by Isaac Oburu

Sony shot an advertising campaign in a casino in Romania using its new range of Sony Bravia 4K HDR TVs. The ad was made by American director Andre Stringer and DDB Berlin using 4000 …

Tags:Advertising| Back Panel| Large Display Monitor| sony| Vol 23 - Issue 37

Carat Expects Growth in OOH

by Milos Pavlovic

Carat, a division of Dentsu, published its latest forecast for advertising spending and has predicted that overall there will be a 4.0% growth in 2017 with emerging economies ahead of the rest. OOH is …

Tags:Advertising| DOOH| Large Display Monitor| Mobile Display Monitor| Vol 23 - Issue 36

Advert Designed to Evolve

by Milos Pavlovic

M&C Saatchi has been working with Clear Channel and Posterscope to develop outdoor advertising that uses a Microsoft Kinect camera to detect a viewer and estimate their engagement. The content on the display is …

Tags:Advertising| DOOH| Large Display Monitor| Vol 23 - Issue 36

Speakers Confirmed for 2016 Video Everywhere Summit

by Isaac Oburu

The Digital Place Based Advertising Association (DPAA) has announced that brand leaders have agreed to rub shoulders at this year’s 2016 Video Everywhere Summit, taking place on the 27th October at the Roosevelt Hotel …

Tags:Advertising| Back Panel| DOOH| Events| Large Display Monitor| USA| Vol 23 - Issue 30

Samsung Shows Off Immersive TV in Experience Zones

by Tom Allen

To promote its 2016 TVs, Samsung is opening pop-up experience zones in cities around the world. Beginning in Jakarta, Indonesia, the zones – where customers can see the TVs and share photos on social …

Tags:Advertising| Back Panel| Large Display Monitor| Samsung| Vol 23 - Issue 25| Worldwide

Oppo’s R9 is a Huge Success

by Tom Allen

Alen Wu, VP of Oppo, has said that – since it was launched on the 17th March – an F1 Plus (Oppo R9 in China) smartphone has been sold every 1.1 seconds, on average. …

Tags:Advertising| Back Panel| China| Events| Mobile Display Monitor| Smartphones| Vol 23 - Issue 23

Sharp Not Punished for ‘LED TV’ Marketing

by Tom Allen

Sharp has been cleared of Consumer Class Action A lawsuit in the USA, after a judge upheld a motion-to-dismiss ruling, made in September last year, in a case from 2014. The report comes from …

Tags:Advertising| Large Display Monitor| LCD Backlights| Litigation| Samsung| sharp| USA| Vol 23 - Issue 23

Ströer Debuts First Programmatic Advertising

by Tom Allen

Ströer and media group VivaKi have launched Germany’s first programmatic DOOH campaign. It will run on around 100 digital screens in Hamburg until the end of June. VivaKi’s AODSync tool was tied to Ströer’s …

Tags:Advertising| Digital Signage| Germany| Large Display Monitor| Vol 23 - Issue 19

Vyking Launches Video Ad Suite That Reacts to Users

by Arthur Berman

Vyking (Berlin, Germany) has developed a suite of interactive video ad formats called ReactivAds. The system observes users’ through the use of a webcam such as commonly found on devices. By identifying user facial …

Tags:Advertising| Digital Signage Software| face recognition| Large Display Monitor| Mobile Display Monitor| Vol 23 - Issue 15