Empowering display industry professionals with cutting-edge insights and analysis
by Andrew Fenn
EUVR has officially backed the Gaze-at-Ratio (GAR) ad-tracking system for use within virtual and augmented reality content in Europe. GAR, which was introduced last month, measures and provides analytical data based on the length …
Tags:Advertising| AR/VR| Mobile Display Monitor| Virtual Reality| Vol 24 - Issue 46
by Andrew Fenn
Ballyhoo Media, a start-up based out of Miami, has created a furore in the DOOH industry, by installing back-to-back 46′ LED displays on a boat that sails up and down, 100 yards from the …
Tags:Advertising| DOOH| Large Display Monitor| LED| Vol 24 - Issue 38
by Bob Raikes
The DVB held its traditional IBC press event on the Friday afternoon – the same 3.00pm procedure as every year. Peter MacAvock of the EBU started the presentation by saying that the industry is …
Tags:Advertising| DVB| HDR - High Dynamic Range| HFR - High Frame Rate| IBC 2017| Large Display Monitor| Mobile Display Monitor| Radio| Virtual Reality| Vol 24 - Issue 35
by Alan Spencer
According to the Advertising Association/Warc Expenditure Report data, the UK, advertising expenditure grew 1.3% in the first quarter of 2017, compared to the same quarter last year. Expenditure reached $6.984 billion and was the …
Tags:Advertising| Digital Signage| DOOH| Large Display Monitor| Vol 24 - Issue 27
by Isaac Oburu
Today VIRE.co, Europe’s leading ad-tech company for native advertising in emerging technologies, launched two new advertising formats: VIRE Video Ads and VIRE Product Ads. The new formats work across all digital platforms such as …
Tags:Advertising
by Bob Raikes
Magna Global has forecast that global advertising will grow by 3.7% to $505 billion in 2017 and highlighted that digital media are now taking more revenue than TV, the first time this happened. 54% …
Tags:Advertising| DOOH| Large Display Monitor| Vol 24 - Issue 23
by Bob Raikes
Ultravision International said that it has completed installing an outdoor LED display at the Châtelet-Les Halles commuter rail station in central Paris and it is expected to be seen by 37 million visitors as …
Tags:Advertising| France| Large Display Monitor| Outdoor Displays| Small Pixel Pitch LED SPP| Vol 24 - Issue 21
by Bob Raikes
We saw an intriguing news story from Germany. At the recent Bundesliga match between Eintracht Frankfurt and VfL Wolfsburg, ADI and Supponor, with the support of Lagardère Sports, installed a full TV arc Virtual …
Tags:Advertising| Large Display Monitor| LED| Sports and Stadiums| Vol 24 - Issue 20
by Bob Raikes
The DMI organisation in Germany has drawn attention to Nielsen data on advertising that shows that spending in Q1 rose to €7.99 billion, up 2% on the previous year from €7.83 billion. Print media …
Tags:Advertising| DOOH| Large Display Monitor| Vol 24 - Issue 20
by Milos Pavlovic
JCDecaux SA, the number one outdoor advertising company worldwide, announces it has won the street furniture contracts for Nantes, the 6th French city, and six communes in Nantes Métropole for 20 years, following a …
Tags:Advertising| JCDecaux
by Alan Spencer
Channel 4 in the UK, has announced a brand new interactive VoD format that enables advertisers to incorporate the individual names of “All 4” viewers into the audio of their adverts, using the data …
Tags:Advertising| Large Display Monitor| Mobile Display Monitor| UK (United Kingdom)| VOD| Vol 24 - Issue 16
by Alan Spencer
UK OOH adspend grew by 2.0% during the final three months of 2016, compared to the same period in 2015, with full-year adspend rising for the sixth consecutive year in 2016. This rise was …
Tags:Advertising| Large Display Monitor| Mobile Display Monitor| UK (United Kingdom)| Vol 24 - Issue 16
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