Where Go Gamers, Go All
by Omid Rahmat
There is no one thing that engages the younger generation.
Tags:Advertising| Cloud Gaming| CTV| FAST| Gamers| LG
Gaming Audience Over-Indexes on Free, Ad-Supported Streaming and Subscription Services.
by Artem Alekseenko
A study conducted by LG Ad Solutions found that gamers are more likely to watch free, ad-supported streaming (FAST) than all connected TV (CTV) owners. The study surveyed over 700 consumers who owned a …
Tags:Advertising| CTV| FAST| | Gamer| LG
Advancements in Advertising for Media and Entertainment on Connected TV Platforms
by Omid Rahmat
Calling televisions TVs seems like it belongs in another century. They do much more than transmitting visuals from a distance.
Tags:Advertising| FAST| TVs (TV Sets)| Vizio
Growth and Innovation Drive 20.7% Growth in Out of Home (OOH) Advertising
by Artem Alekseenko
The out of home (OOH) advertising industry is experiencing strong growth and offers promising investment opportunities. The rapid adoption of digital and data-driven strategies, coupled with the growing importance of technology and direct-to-consumer brands, …
Tags:Advertising| DOOH| OAAA
Video Represents 40% of Programmatic Ad Spend in OOH
by Omid Rahmat
Billboards, large format, free-standing, elevated displays remain the most popular asset category for digital ads. But, the second half of 2022 saw roughly 10% growth in display panel, and screen/TV usage. The data is …
Tags:Advertising| Billboards| DOOH| Kiosks| Market Data
Links Week Starting 21st November 2022
by Bob Raikes
Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. Comcast To Bring Dolby Vision HDR World …
Tags:Advertising| Apple| Application Processors| Awards| China| Desktop Monitors| Events| HDR - High Dynamic Range| Korea| LG Electronics (LGE)| Market Data| Samsung| Semiconductors| Smartphone Market| Sports and Stadiums| Voice Input
Glass-Media and Wi-Charge Put New Charge into Retail Display Advertising Market
by Artem Alekseenko
Glass-Media, a leading market innovator and disruptor in digital signage, and Wi-Charge, the leader in long-range wireless power solutions, announced a partnership to deliver a new generation of smart and engaging wirelessly powered advertising video …
Tags:Advertising| Wireless| Wireless Charging
Links Week Starting 3rd October 2022
by Bob Raikes
Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week – only a few as I have …
Tags:Advertising| Augmented Reality| Desktop Monitors| GPUs| Lenovo| LG Electronics (LGE)| OLED TVs| Power Consumption| Projectors| Samsung| Semiconductors| Smartphones| SVOD| tablets
LG Smart TVs Get Global ACR Upgrade, Legacy Technology Replaced By ACR From LG Ads Solutions
by Artem Alekseenko
LG Ads Solutions, the connected TV and cross-screen advertising service, announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put …
Tags:Advertising| LG Electronics (LGE)
TCL Settles 120Hz Class Action in California Out of Court
by Bob Raikes
What They Say A class action in California has been settled by TCL for $2.9 million over a claim by TCL that its sets were deceptively advertised as having “120Hz CMI,” “120Hz Clear Motion …
Tags:Advertising| Litigation| TCL| TVs (TV Sets)| USA
Gamers on Smart TVs Difficult To Reach With Traditional Ads: Samsung Study
by Bob Raikes
What They Say A report by Samsung Ads said that it is harder to get to gamers using traditional linear media. NextTV said that compared to all Samsung smart TV users, gamers spend 42% …
Tags:Advertising| | SVOD| USA
Will Streaming Take Over?
by Bob Raikes
What They Say Kagan said after a survey of US adult internet uses that it estimates that US households used 6.8 streaming video services on average in March 2022. The result showed that paid …
Tags:Advertising| Roku| Smart TV| Streaming Video| USA
