Advertising – Page 4 – Display Daily

LG Changing to Service-Based Business Model, TV Business Leads the Way

by Omid Rahmat

LG aims to transform its TV business into a leading “media and entertainment service provider” with $775 million investment.

Roku and Shopify Partner to Enable In-Stream Purchases on TV

by Artem Alekseenko

This integration brings a seamless checkout experience to advertisements streamed on Roku devices, creating an entirely new advertising channel for Shopify merchants.

Tags:Advertising| CTV| Roku

How to Give Away TVs for Fun and Profit

by Omid Rahmat

Giving TVs away today to make more money tomorrow? There’s method in the madness.

Tags:Advertising| CTV| showcase| streaming subscribers| Telly

Samsung, Amazon, and LG Chase Roku in Global CTV Ad Supply Chain

by Artem Alekseenko

Roku maintained its stronghold, with 46% of the open programmatic ad spend directed towards it in Q1’23.

Tags:Advertising| Analytics & Tools| CTV| Pixalate

How Geo-Targeted Connected TVs Boost Advertising Campaigns

by Artem Alekseenko

A recent advertising campaign by an unnamed utility company has demonstrated the potential of using connected TV (CTV)) and multi-device retargeting for localized advertising.

Tags:Advertising| CTV| Vizio

DirectTV Stream Customers Jump to Head of Queue for Free 55” Dual-Screen Television from Telly

by Shawnee Blackwood

Telly gets a major marketing promotion going with DirectTV because who doesn’t love free stuff.

Tags:Advertising| streaming| TV| TVs (TV Sets)

Warner Bros. Discovery Launches WBD Stream, a Unified Digital Video Offering for Advertisers

by Shawnee Blackwood

With WBD Stream, advertisers can easily activate direct and programmatic marketplace campaigns to align with content on mobile, desktop, and connected television (CTV).

Tags:Advertising| CTV

Vizio Weathers Smart TV Storms of Q1’23 With Streaming Service Revenues

by Omid Rahmat

The big drop in smart TV sales was offset by revenues from various aspects of its streaming services is interesting by itself alone.

Tags:Advertising| financials| Smart TV| streaming subscribers| Vizio

How Would You Like a Free TV?

by Shawnee Blackwood

TeeVee Corporation has recently unveiled an innovative ad-supported free television platform, Telly Free TV. This disruptive move is the brainchild of Pluto TV’s co-founder, Ilya Pozin, and aims to offer consumers a free TV …

Tags:Advertising| Pluto TV| TV Sets

YouTube’s Growing Dominance on TV Screens: Viewership, Advertising, and Competition with Streaming Services

by Omid Rahmat

Almost half of YouTube viewership now occurs on TV screens.

Tags:Advertising| connect tv| YouTube

Roku advertising platform for streaming TV.

Roku Announces New Features and Partnerships to Boost Advertising Opportunities in the Streaming Era

by Shawnee Blackwood

For the first time in 2022, streaming TV surpassed cable viewing.

Tags:Advertising| CTV| Roku| streaming subscribers

WEBOS 23 WILL BE FOUND IN LG'S 2023 OLED AND LCD TVS. PHOTO: LG

Direct-to-Glass: Doing CTV Right

by Omid Rahmat

What do you do if you are in the CTV business and don’t have a direct-to-glass product or strategy?

Tags:Advertising| CTV| LG