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ScreenX Comes to Switzerland for the First Time

CJ 4DPLEX is entering into new partnerships with multiplex operators all over the world and opening new ScreenX sites through existing partnerships.

Last month, the company entered into a new partnership with multinational cinema operator Cineworld Group to install ScreenX technology at a hundred theatres in the US, UK and eight other international locations.

ScreenX uses a proprietary system to expand images of feature films and pre-show advertising to the left and right-hand walls of the theatre, creating a panoramic, 270° experience.

As part of its expansion, CJ 4DPLEX is scheduled to open three ScreenX sites in Switzerland during July through a partnership with Arena Cinemas.