CJ 4DPLEX is entering into new partnerships with multiplex operators all over the world and opening new ScreenX sites through existing partnerships.
Last month, the company entered into a new partnership with multinational cinema operator Cineworld Group to install ScreenX technology at a hundred theatres in the US, UK and eight other international locations.
ScreenX uses a proprietary system to expand images of feature films and pre-show advertising to the left and right-hand walls of the theatre, creating a panoramic, 270° experience.
As part of its expansion, CJ 4DPLEX is scheduled to open three ScreenX sites in Switzerland during July through a partnership with Arena Cinemas.
