What They Say
Quoting data attributed to Omdia, the KED said that Samsung took 51.1% of the premium TV market ($2,500 and above) in the first three quarters of the year with LG coming in with 21.2% market share. Sony was third with 20.3%. Samsung sold 6.72 million QLED sets, taking over 70% of the segment which reached 9.14 million units.
In larger sets (75″ and above), Samsung took 37.5%, LG took 16.2%, Sony took 13.2%, TCL 10% and Hisense enjoyed 9%.
LG was, of course, top in OLED TVs with 2.55 million from 4.3 million total, bringing its total OLED TV sales to date to over 14 million. It expects to get over 15 million by the end of the year.
For the whole TV market, Samsung remained in the lead with 30.2% in value terms, followed by LG (17%), TCL (9.3%), Hisense (8.6%) and Sony (8%). In volume, it had 20.2% of the overall TV market, followed by LG (12%), TCL (11.7%), Hisense (10.1%) and Xiaomi (6.5%).
Tye market as a whole saw sales in Q1 to Q3 at 143 million units (down 4.4%) while value is down 12.7% from $82.93 billion to $72.39 billion.
What We Think
This should be the 17th straight year that Samsung has been #1 in TV. (BR)
