PPDS Helps Redefine Retail Fashion Using Philips Videowalls and Tablets to Create the World’s First Fully Automated ‘Phygital’ Shopping Experience

PPDS, the AV industry’s fastest growing provider of digital signage and professional TV solutions, is delighted to announce 110 of its advanced 4K Philips X-Line videowall displays have been selected and installed inside the new futuristic new Modivo store in Warsaw – the world’s first fully automated ‘phygital’ retail store.

Located inside the 85,000 sqm, Galeria Mlociny shopping mall in Warsaw, Modivo – part of the group – is a leading online fashion retailer, with an online catalogue of more than 70,000 items across nearly 250 brands. These include Armani, Boss, Calvin Klein, Diesel, DKNY, Guess, Kurt Geiger, Ralph Lauren, Lacoste, among others.

Opened in the midst of the coronavirus pandemic, the Modivo store – the first under the Modivo brand – has been designed to offer a revolutionary, modern, more convenient and safer shopping experience to customers, fusing the benefits of both physical and digital, online shopping experiences, with PPDS playing a central role.

Let’s get Phygital

Working with Modivo’s technology partner Nanovo – a Warsaw based specialist in creating digitized spaces for enhanced client attention and engagement – a total of 110 x 55” Philips X-Line 4K Android displays were selected and installed throughout this unique Modivo store.

Designed for 24/7 operation, and with FailOver security (meaning screens never go dark), the installation includes an imposing, near bezel-less 25 x panel Philips videowall, which, thanks to its in-built Pure Colour Pro software for delivering higher luminance through custom colour temperature, creates an illuminating and highly immersive environment for visitors when entering the store, while also being impossible to ignore by passers-by.

Mariusz Chludzinski, Sales Director Poland at PPDS commented: “With consumer shopping behaviour already shifting online, MODIVO had a vision to bring the same speed, convenience, and cost benefits to their physical stores. A volatile global pandemic added to the mix also meant that the store had to be designed in such a way that it could continue operating throughout the most challenging conditions. Ensuring customers are able to have a comfortable, safe and enjoyable shopping experience. To achieve that, a partner was needed that shared the vision for innovative change to support the business and its customers – no matter how radical those ideas might seem. At PPDS, we share that vision.”

Modivo Selection Lounge

Click and collect 2.0

Breaking away from tradition, the new futuristic Modivo store design does not feature any stock on the shop floor, creating a more open, cleaner look, with fewer staff. Instead, customers entering the store – a theatre of digital displays showcasing the latest fashions, collections and company branding – sit on dedicated sofas to browse the store’s catalogue using a touch tablet. Running on Nanovo’S proprietary digital in-store platform, SIGNIO, all stock is displayed on an easy-to-use interface, which is directly linked to the store’s adjoining ‘automated warehouse’ (stock room) – which holds more than 100,000 items.

Once a customer has made their selection, they then simply enter their mobile number on the tablet to receive a unique code. This code can then be presented at the fitting room entrance and, once scanned, the customer is directed to one of eight available fitting rooms – each named after major fashion capitals around the world, such as Prague, London, Milan. Their items are then made available behind sliding doors located within the fitting room.

In addition, each fitting room – which can even be customised, such as by adjusting the light – is equipped with a wall mounted touch screen display, which shows their initial selection. Again, this display is connected directly to Modivo’s warehouse logistics system for added convenience, allowing customers to view and amend their selections (for instance, by adding new items and sizes), which will again be delivered within moments. The days of leaving the changing room or asking a friend to go and search for items and sizes have gone.

Once the customer has made their final decision, they can confirm their order using the display and leave the fitting room empty handed. The items they wish to buy are then delivered to the collection point where they are paid for, concluding the visit.

Dariusz Sobczak, Board Member, Nanovo, commented: “The retail sector, in the future, will see some incredible changes. MODIVO fits into this transformation by offering its customers a top-of-the-line omnichannel model. It comes down to transferring the experience that customers know from the online world to a physical store’s space.”

Mariusz Chludzinski, Sales Director Poland at PPDS added: “This unique set-up allowed MODIVO to implement a multi-channel sales strategy that achieves their goals of brand efficiency and robustness in an ever-evolving retail landscape. Like ourselves, Modivo is an innovator – recognising the challenges and changes in the market and not content with simply following what’s done before. We’re delighted to have played such an important role in creating a store for the future and one that we fully expect to see more examples of around the world in no time. The benchmark for retail has been set. With PPDS, the new Modivo more than stands out in the crowd and provides an experience that customers will want to enjoy time and time again.”

Fast facts

  • Client: MODIVO
  • Location: Warsaw, Poland
  • Project: A physical store becomes a phygital experience
  • Products: Philips 55” X-Line 55BDL2005X videowall display (100 units), Philips 55” X-Line 55BDL3107X videowall display (10 units)
  • Partner: Nanovo

Benefits of Philips X-Line to Modivo

  • Smart remote updates: MODIVO can push new promotions and product selections across their displays instantly.
  • Remote upgrades: Nanovo can push new software updates remotely to ensure all displays are running smoothly with the latest features and stability requirements.
  • Versatile connectivity: Android and CMND & Control enable easy integration of Nanovo’s proprietary digital in-store platform, SIGNIO.
  • Futuristic shopping experience: A clean store design with no hangers or clutter seamlessly connects the physical store experience with the digital world, resulting in a pure phygital hybrid store.
  • Cost efficiency: No display products means fewer staff and less maintenance, allowing MODIVO to keep costs down for the consumer.