Figures from Portuguese regulator Anacom show that there were around 3.35 million pay-TV subs in the country at the end of 2014; a 5.7% YoY increase, and representing a 56.5% penetration rate. Cable remains the most popular distribution platform, with a 40.8% share. xDSL/IP follows (22.6%), with fibre (18.7%) and STH (17.9%) in third and fourth.
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