Landsec and Ocean Scale the Interactive Capabilities of Piccadilly Lights Using Mobile AR
Landsec, owner of the Piccadilly Lights, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the iconic screen to audiences and trigger spectacular interactive 3D experiences. Developed in association with Darabase and delivered via their platform, the technology uses a range of techniques including a virtual model to replicate the sweep … Read more