Millennials Holding out, Boomers not Compelled to buy next iPhone
Loyal Apple consumers across generations aren’t excited about a 4-inch iPhone, which is expected to go on sale following Apple Inc.’s announcement later this month. A recent survey of 1,041 iPhone users in the U.S. found that 78% of Millennial, Generation X, and Baby Boomer-aged consumers are either happy with and will keep their current … Read more