Lighting firm Osram has acquired a stake in Swiss data technology company, Beaconsmind AG.
Beaconsmind offers smart software solutions to retailers, with a view to digitalising their business model, increasing their revenue, performance and customer loyalty, while linking sales channels and providing up-to-the-minute analysis tools.
The two companies have collaborated for some time prior to the acquisition. For the past two years, Einstone, an internal start-up of Osram’s, has been supplying intelligent beacons, for which Beaconsmind has provided tailor-made software support.
