Optoma was the only company promoting projection products at the event. Although other projector companies were at the show (e.g. Epson), they were focusing on POS or other products. Optoma was highlighting applications that only projection could address. It was working with a company called DisplayMapper that has a camera-based mapping technology that allows relatively simple creation and monitoring of projection mapping. The software also supports ‘blend & warp’ and Optoma showed examples of small projectors being used to highlight products and product features.
Optoma was showing this projection mapping application. Image:Meko
Staff told us that Optoma has been working to reduce the barrier to entry for projection solutions. It developed an application that was used to promote ‘Quality Street’ (a popular UK confectionery product) with a supermarket. The projector and retail display could be installed in just two hours, but boosted sales in store by 41%. Another advantage of projection, Optoma said, was that the projector could be mounted well away from the user, and usually completely out of reach, which avoids any risk of tampering or damage.
There were several demonstrations on the booth of the Mirror Head Dynamic Projection system which uses a digitally-controlled mirror to point the projection beam to different areas under program control. The use of the technology means that a much larger area of the store can be ‘swept’ by a projector. Messages can be made to move and can even be projected onto floors or other surfaces.
Optoma was using this mirrored projector almpst like a ‘Gobo’. Image:Meko
