October Sales Suggest Record Christmas

The British Retail Consortium (BRC) says that its findings in the latest BRC-KPMG Online Retail Sales Monitor for October suggest another record online Christmas this year. Online sales represented 18.2% of total sales in the non-food category last month, its highest penetration level since Christmas 2013. The overall electrical sector performed strongly, though the AV segment was described as more subdued, which the BRC attributed to the aftermath of the pre-World Cup boost to sales.