Mirada Wins Bolivian Cable TV Contract

By Alan Spencer
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Mirada has announced a new contract win for its Iris multiscreen solution with the award of a five-year contract with Digital TV Cable Edmund, a pay-TV operator and broadband services provider based in Santa Cruz, Bolivia. Mirada will deploy its entire suite of Iris multiscreen products, including OTT platform and back-end application, Iris SDP, across Digital TV Cable’s network. A gradual roll-out is planned over five years, with a target of up to nearly one million devices.

Mirada’s Iris multiscreen solution enables subscribers to view live, catch-up and on-demand content across IPTV/OTT STBs, smartphones, tablets, smart TVs and PCs. Digital TV Cable’s customers will also have multiscreen viewing, exclusive content discovery tools, the ability to pause viewing on one device and resume viewing on another.

According to reports from Pyramid Research and Marktforschung, Bolivia is the fastest-growing telecoms market in Latin America with total telecom revenues expected to reach $1.5 billion in 2019. Bolivia’s pay-TV household penetration rate is also predicted to grow from 10.9% in 2014 to 27.1% by 2019.

This contract will be based on Mirada’s new SaaS model, which is structured so that the company will receive long-term recurring revenue streams. In addition to initial set-up fees, Mirada will also receive monthly revenues from subscriber-based license fees and the potential ongoing deployment of new features and services.