According to Médiamétrie’s latest SVOD Barometer, subscription video-on-demand users aged six and over have increased from 15% to 21%, a year-on-year increase of 40%.
SVOD’s continued growth in France has been driven mainly by the arrival of Netflix in 2014, which leads the market ahead of CanalPlay, SFR Play and recent newcomer, Amazon. According to the report, 87% of French citizens are aware of at least one subscription service, and 83% of subscribers share their subscription with at least one other person.
87% of subscribers intend to retain their services going forward, with 44% watching SVOD content every day.
