LG’s new flat OLED TVs have now appeared in the US market. The LG 55EF9500 (55EF950V in Europe) costs $3,999 against a list price of $5,500. The LG 65EF9500 (65EF950V in Europe) costs $5,999 against a list of $8,000. Pricing is the same as for the existing curved models. Although delivery is quoted at 3-5 weeks, some might have been shipped as there are reviews for the two models on the Amazon site.