A digital signage project for Ulmart, a Russian online retailer, has won the Project of the Year Award at the Business Video Event 2017, organized by Russian IT magazine, ‘LAN’, in Moscow. Ulmart sells both food and non-food in more than 240 cities in Russia. Digital signage is getting very popular in the Russian retail market.
The project created by Auvix, uses Pads4 software, LG professional screens, PCs and communication equipment by Extron.
As part of the company’s strategic plans, Ulmart developed four next-generation multifunctional distribution centres. Customers choose from a range of delivery methods, from home delivery within two hours to independent pickups as well as coming to fulfilment centres 24 hours a day, seven days a week, to buy goods and talk to experts. To meet the new strategy, Ulmart added a modern digital signage system to the in-store concept.
Pads4 software has been integrated with Ulmart’s ERP system on the SAP platform, and the integration results in a table of orders displayed on information screens. The number of screens is determined automatically depending on the amount of sales. On the displays that are not in use, information and advertising content is displayed.