Hisense Boasts of ULED Advantages

By Tom Allen
Hisense ULED TV
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Hisense was showing the second generation of its ULED TVs, which – as was revealed at IFA – use quantum dots to enhance their colours. The new models widen contrast levels (30,000:1 static contrast is claimed) and have a higher peak brightness (550cd/m²) to show HDR content. UltraHD TVs will be part of the new lineup, and one will be a curved model, with a much higher peak brightness: 1,200cd/m². Curvature radius is 4,000R.

In addition to the hardware features, all ULED 2.0 TVs will have an upgraded image processing algorithm and a motion blur reduction feature (Smooth Motion Rate 1440). They will begin to be released in three-to-six months; a 65″ TV will cost $3,000.

A new smartphone was also being introduced to the US market. The U688 is a 6″ device with 1280 x 720 resolution, running Android 4.3 on a quad-core 1.2GHz processor. It has 8GB of storage (expandable via micro-SD) and 1GB of RAM.

The ULED 2.0 black levels were almost OLED-like