Video AI platform Conviva has reported that global video streaming hours grew 114% year-on-year in the first quarter of 2018. App-based viewing grew 136%, while in-browser streaming grew 71%. Among providers, Apple TV streaming hours grew by 709% year-on-year. Roku grew at a much lower 87% but from a much larger user base.
Roku remained the market leader in terms of popularity, clocking in over a billion hours — accounting for 23% of all video streaming worldwide — versus Apple TV’s 256 million. Other providers also saw significant growth — PlayStation grew 175%, Xbox grew 259% and Fire TV grew 411%.
In terms of geography, streaming hours in North America account for 68% of global streaming and grew 174% year-on-year during the first quarter of 2018. Meanwhile, Europe grew 55% year-on-year, but only accounts for 19% of all streaming. Asia accounts for 12%, while the rest of the world only accounts for 1%.
Meanwhile, Chromecast’s viewing hours breached the 100 million mark but it lost overall market share. iOS devices also lost market share over the past 12 months, while Android made significant gains.