SVOD’s share of OTT revenues will stay at around 58%. This means that SVOD revenues will climb by $50 billion between 2019 and 2025 to total $98 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Taking account of the corona virus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown – and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020 – but recovery thereafter.”
From the 138 countries, the top five will command two-thirds of global revenues by 2025. This proportion is down from 72% in 2019; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 19 countries by 2025; up from 13 countries in 2019.
Revenues in the US will nearly double between 2019 and 2025 – adding nearly $33 billion to reach $68 billion. China will add $6 billion over the same period to reach to $19 billion. China has been hit hard by the global economic slowdown. AVOD will fall in China in 2019 and 2020 but will recover from 2021.
