German Consumers Look More to Quality

By Bob Raikes
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The GFU trade association in Germany said that German consumers are increasingly looking for quality before price, with 53% saying that quality is more important before price, quoting a GfK survey as the source. This is up from 47% in 2009, when price was dominant, with a 50/50 split in 2012. The same survey shows that TVs above 55″ were up by 18% to 1.4 million and with value rising by 17% to €1.7 billion ($1.850 billion), representing 54% of the value of all sales.

The ASP for sets in Germany over 2016 was €583 ($637), although it rose to €600 ($655) in Q4 and smartphones rose in ASP to €412 ($450).

Hans-Joachim Kamp, Chairman of the Supervisory Board of GFU said that he expects the trends to continue in 2017.